Unless they are accurately tracked, the value of phone calls will be unclear at best and grossly underestimated at worst. For example, imagine a marketing campaign that’s driving significant revenue via inbound calls while yielding few online conversions. A business that is not tracking and measuring those calls might decide to kill the campaign—cutting off an effective revenue stream—simply because they did not have enough information. Maximizing conversions requires a complete picture, including online and offline efforts. By integrating Google Ads and Google Analytics with Auditcall call tracking and ROI reporting, marketers can truly see the entire length of the sales funnel. The result is a more data-driven marketing strategy that creates better leads, more conversions, and higher revenue.